Project Details | Create a digital story sized for instagram
Client | Pura Vida Bracelets
Creative Fields | Digital – Social Media Content
Programs/Mediums | Photoshop + Illustrator
Summary + Results | During my time at Pura Vida Bracelets, we were launching about one product a week. Each launch was treated as it’s own mini-brand, meaning that there was unique inspiration behind each launch that tied to the design inspiration of the product. Thus the creative process was to begin with inspiration for the launch, select a color palette, life style images to the support the message, and some type of iconography, or hand rendered design effect. From here we create email assets for both direct customers as well as wholesale stores and reps. Additionally we create social media assets following this same branding, and at times we also create website banners and digital downloads {art assets} for customers. These social media assets worked to get the launch messaging across and establish consistency for the product.
