Project Details | Design Responsive Marketing Materials in Hand Illustrated Pattern Format
Client | Pura Vida Bracelets
Creative Fields | Graphic Design {layout design + typography + illustration}
Programs+ Mediums | Photoshop + Illustrator + iPad Pro (procreate)
Summary + Results | You have a very small window to engage your customer via email marketing. Often emails are clicked on just to get them to mark as unread or even clicked through to delete. This particular series of campaigns was aimed at feeling custom, and giving the consumer the feeling of personal care and attention. Fun fact, the above print, I titled the “Barcelona Pattern” as we used it in large scale print on a seamless background for an event we hosted in Barcelona, Spain!
