Project Details | Design Digital Campaign for Product Collaboration Launch
Client | Pura Vida Bracelets x Bird Scooters
Creative Fields | Graphic Design {layout design + typography + illustration}
Programs+ Mediums | Photoshop + Illustrator + iPad Pro (procreate)
Summary + Results | Customer outreach and marketing during product launches are always an integral part of driving sales. Collaborating with other brands make these launches even more appealing, especially when the brands are well known, and well respected like Bird Scooters. However, from a design perspective, the challenge becomes not just honoring one brand, but two brands, as well as creating a clear message that aligns with the purpose of the product {in this case raising money for Earth Day charities. What resulted was a series of digital assets {emails, phone background, instagram stories & grids, GIFs and an infographic} that created a bright, earthy vibe; incorporating both photography and hand drawn elements for a unique, and custom design.
