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Project Details | Design Digital Campaign for Pura Vida x Coachella

Creative Fields | Visual Design {layout design + typography + illustration}

Client | Pura Vida Bracelets x Coachella

Programs+ Mediums | Photoshop + Illustrator + iPad Pro (procreate)

Summary + Results | If you’re from Southern California, and you fit the customer demographic of Pura Vida Bracelets, you know what *the* event of the year is… Coachella Music Festival!  In 2019, for the first time, Pura Vida Bracelets hosted an influencer event weekend in Palm Springs. As a design team, we created an entire campaign surrounding the event. The digital campaign I designed set the theme for the event, and the illustrations created for these assets ended up being used in a broad array of print pieces as well.

The designs for the campaign were used across digital assets {emails, instagram stories + grids, Snapchat ads, instagram highlight icons & iPhone backgrounds} as well as print assets {seamless photo background, stickers, postcards, key cards} It was an incredible experience to lead the digital design charge for such a large event. This ended up being my final project at Pura Vida Bracelets before leaving the in-house work in favor of the agency world. What a wonderful note to leave on {and an amazing team, that I was sad to leave behind}!

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